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The Way of the Unicorn

Chapter 1 The Way of the Unicorn: Principles and Practices for Successful Marketing (and Execution) in a Connected World.
Chapter 2 System 1/System 2/Neuromarketing: How Does Your Customer’s Brain Work?
Chapter 3 Sun Tzu/Bruce Lee—Strategy for the Ages: A New/Old Way of Approaching Strategy
Chapter 4 What Can Strategists Learn from the Western Military Approach? Lessons from Genghis Khan, Von Clausewitz, Napoleon, and Hitler
Chapter 5 Blue Ocean Strategy, Nondisruptive Creation, and Disruption: To Disrupt or Not to Disrupt?
Chapter 6 Culture and Cultural Intelligence (Required; Critical)
Chapter 7 Making Things ~~a Little~~ a Lot Better—Three Principles for a Unicorn to Digest and Assimilate
Chapter 8 Management and Leadership
Chapter 9 Modern Decency™—The Unicorn Way
Chapter 10 Quality—It’s Not Enough to Deliver It, You Must Be It
Chapter 11 Delivering the Goods—Operations and Supply Chain Strategy
Chapter 12 Technology- Who’s the Boss Here?
Chapter 13 Segmentation Today
Chapter 14 Storytelling—Communicating about YOUR Brand
Chapter 15 Food of Course
Chapter 16 At the End of the Day