The main focus of this book will be to explore the most popular social networking sites and how they fit into our world today. Whether you are an experienced social media user with an active social media presence or a beginner social media user, this book can help you gain a better understanding of social media.
Readers will learn the key features and functions of each of the major social networking platforms, as well as the varying privacy and security settings for each one. After reading this book, readers can walk away with the ability to use each of the most popular social networking sites. The book will also explain the concepts of ethics, privacy, and security as they relate to social media. The book was designed for this interactive platform and every chapter includes interactive polls and quizzes, as well as links to informative articles and resources.
Dr. Krista Fabrick has taught marketing and social media courses since 2015. She has taught at Chandler-Gilbert Community College and Park University Gilbert since 2019 and was previously a full-time professor and chair of the business department at Arizona Christian University. Dr. Fabrick also has 20 years of marketing experience and has spent almost 10 years consulting, coaching, and teaching about social media. Dr. Fabrick earned her Doctor of Business Administration, Marketing from Liberty University in 2020, and is married with two children.