1 Defining Marketing and the Marketing Process

2 Developing Business and Marketing Strategies

3 Factors Affecting Buying Behavior

4 Segmentation, Targeting, and Positioning

5 Product

6 Price

7 Supply Chain Management

8 Promotion Development and Integrated Marketing Communications Plans

9 Branding

10 The Internet and Digital Marketing: Online Marketing, E-Marketing, and Digital Marketing

11 Marketing Research

12 Corporate Social Responsibility and Ethical Business Practices

13 Financial Analysis and Marketing

14 Implementation, Metrics, and Controls