Introduction to Marketing
Product Details
Author(s): Vaidas Lukosius, TENNESSEE STATE UNIVERSITY FOUNDATION
ISBN: 9781644960554
Edition: 1
Copyright: 2019
Available Formats
Format: GRLContent (online access)
$68.25
Overview of
Introduction to Marketing
Table of Contents
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Environment
Chapter 3: Consumer Behavior
Chapter 4: Segmentation, Targeting, and Positioning
Chapter 5: Marketing Research
Chapter 6: Offering and Branding
Chapter 7: Pricing
Chapter 8: Supply Chain Management and Retailing
Chapter 9: Marketing Communications
Chapter 10: Marketing Strategy